_BandO

_Print

We produced a series of print and visual design pieces for Bang & Olufsen, working within one of the most disciplined visual identities in consumer electronics. Campaign posters such as 'Music Takes You Places' for the Beosound 35 pair split-image photography — monochrome portraiture against richly coloured still life — with widely letter-spaced typography, letting the product sit quietly beneath the imagery. Generous white space and restrained copy keep every piece unmistakably B&O.

_Campaign Design

Alongside brand-led posters we designed promotional material for specific product lines. For the Multiroom Collection, a grid of warm interior photography places each speaker in a lived-in setting under the line 'Seamless music in every room'. For the BeoVision 14 television, a trade-in promotion leads with a bold offer message on screen, framed by the set's distinctive oak-slatted speaker grille and supported by the 'Looking Sharp' product story. Across the work, muted palettes, considered layouts and precise typographic detailing keep the promotional messaging in step with the premium feel of the brand.