_PWRR

_Branding

We created visual design work for The Princess of Wales's Royal Regiment — 'The Tigers' — the senior English line infantry regiment of the British Army. At the heart of the work is a bold tiger-head emblem rendered in regimental gold against deep navy, paired with strong, confident type. A halftone-dot motif dissolves photography of soldiers in the field into the navy ground, giving the regiment a contemporary graphic language that sits comfortably alongside its traditional royal crest.

_Publication Design

We designed 'The Tiger', the journal of the regiment. The cover pairs dramatic photography — a bugler at dusk, a soldier in full kit — with a clean masthead and the regimental colours. Inside, editorial spreads combine full-bleed imagery with structured multi-column text, clear section headings and inset photography, keeping long operational reports readable and giving each contribution room to breathe.

_Exhibition

The identity extends into large-format display, including pop-up banner stands for recruitment and events. The crest, the regional infantry story and action photography are held together by the same navy ground and halftone treatment, so the regiment presents one consistent face wherever it appears.