_Plugin Event Marketing
Plug-In is an event marketing consultancy — the commercial partner event organisers bring in to grow registrations, sponsorship revenue and the strategy behind them. Founded by two partners with forty years between them, its track record spans events like Money20/20, Paris Blockchain Week, Unleash and iFX Expo.
Client
Plug-In Event Marketing
Services
Branding, Website Design and Development
Industries
Event Marketing Consultancy
_Branding
The Plug-In mark makes the name do the work: in the wordmark, the I of 'IN' becomes the pin of a plug — a stack of small checkered squares with a single red-orange one at its heart. The palette is two colours held with discipline: red-orange (#EE4723, Pantone Bright Red C) against near-black (#1C1C1C, Pantone Black 6C), with stacked and horizontal lockups, a square P-monogram icon, and colourways that hold up on white, black and full orange.
_Social
We rolled the identity across LinkedIn with a full asset system: avatar tiles in six colourways and a banner family built on the line 'Where Event Businesses Grow' — from quiet lockups to full-bleed typographic treatments where GROW carries the checkered pin motif at display scale.
_Website
We designed and developed the site as a sharp, single-purpose sales tool. A cinematic hero sets the positioning — 'Event marketing by people who've built world-class events' — backed by hard numbers (£47M revenue supported, a £16M+ sponsorship pipeline, twelve international markets, forty years' combined experience) and three clear ways of working: Leadership & Growth Strategy, Delivery & Specialist Projects, and Capability & Transformation. Success stories draw on events including Money20/20, Paris Blockchain Week, Unleash and iFX Expo, and red-orange calls to action — 'Talk to a partner' — keep the next step obvious on every screen.
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