_Philip Morris
We transformed a mere brand campaign into an immersive user experience, guiding it from its initial concept through to strategic development and final execution. This initiative marked one of the inaugural campaigns for IQOS, tailored specifically for its user base. Centered around lifestyle choices, it empowered users to curate their ideal day, complemented by a personality quiz – a tool that resonates well on social media platforms.The campaign not only met but surpassed all client expectations and key performance indicators, setting a new standard in engaging and personalized marketing.
Client
Philip Morris
Services
360 Consumer Campaign, UI/UX, Website Development
Industries
Tobacco
_Red & Blue Campaign
We recommended to the client that their brand strategy should extend beyond mere user engagement. It was crucial to establish brand awareness and create associations with a particular lifestyle, subtly integrating the product into this narrative without direct promotion.To achieve this, we crafted a campaign that mirrored the environment of a popular social media platform – Instagram. We developed a bespoke module, enabling users to upload photos, apply various filters, and share their creations on a dedicated platform. This approach not only resonated with the users' daily digital habits but also subtly wove the brand into the fabric of their online experiences.
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