_mandms

_Campaign

For M&M's we designed 'Red and Yellow on the Run' — a find-them-to-win campaign built on gigapixel photography of Polish cities including Warsaw, Wrocław, Radom and Sosnowiec. The brand's characters were hidden daily within the vast cityscape images for players to hunt down using a navigation engine.

_Design

We produced the campaign's step-by-step creative, pairing the characters with dramatic city photography and clear numbered instructions that walk players from first look through to the win.