_Fudge Kitchen

_Branding

Fudge Kitchen's identity centres on a hand-drawn swirl icon — echoing fudge folded on the slab — paired with a flowing script wordmark in gold. Set against rich black, the combination positions the brand as luxurious and artisan, while the 'Devilishly Different' strapline adds a playful edge. We applied this language consistently across packaging, point of sale and promotional print.

_Packaging

We designed the gift box range, including the Classic, After Dinner, Christmas and Avant Garde selections. Each box pairs appetite-led photography of the fudge with a jewel-toned, patterned sleeve band — plum, teal, aubergine and citrus green — so the range reads as one family while each selection remains distinct on the shelf. The same treatment carries through to fudge miniatures boxes and in-box menu cards.

_Print

Supporting print work includes brochures and point-of-sale posters. A stockists leaflet maps the brand's shops across the UK alongside a full line-up of flavours photographed slice by slice, while seasonal posters — from the Christmas 'Give and Receive' promotion to the Drinking Fudge campaign — use dramatic, dark photography and gold typography to keep the indulgent tone consistent at every touchpoint.