_Fresh Fitness Food

_Branding

The Fresh Fitness Food logo is built from three leaf-like shapes that stack to form the letter 'F', suggesting fresh ingredients and forward movement in a single mark. We constructed the icon geometrically on a circular grid and paired it with a lightly letterspaced sans-serif word mark, supplied in portrait and landscape lockups with defined safe areas and minimum sizes. The identity sits on a confident palette of deep green and vivid yellow, with the icon repeated as a tiling pattern, and was rolled out across a full stationery suite of letterheads, envelopes, compliment slips and business cards.

_Print

We extended the identity into brochure covers, document templates and a roll-up banner, using cropped leaf shapes and condensed display headlines over vibrant food and fitness photography. The banner sets out the four-step service — goal, nutritionist-designed meal plan, chef-prepared food, daily delivery — in a clear, icon-led layout.

_Website & Web App

We designed and developed the website around a personalised nutrition algorithm. Visitors enter their age, weight, height, gender and exercise frequency to calculate their calorie and macronutrient targets, then order a tailored meal plan directly from goal-based pages such as Lean Gains. The interface carries the brand's green palette and photography throughout, from the homepage hero to the ordering flow.